Grab the step-by-step playbook that walks you from “just an idea” to making your first sale — in 90 days or less (without wasting money on rookie mistakes)
Created by a 7-figure food truck owner who started with no business plan during a pandemic.
I thought running a kitchen meant I could run a food truck.
But the moment I tried? I hit a wall.
Paperwork I didn’t understand.
Agencies that wouldn’t help.
Permits, licenses, inspections — all stacked against me.
I wasted hours on the phone. Weeks chasing missing forms. I spent money on things I didn’t even know I needed.
Every answer led to another problem I wasn’t prepared for.
By the time I got inspected, I was exhausted.
The inspector looked at my menu and said,
“You’re going to fail.”
He was right!
Opening day was chaos. We sold out, but everything went wrong:
Angry customers. Team burnout. Generator failure. No systems. No structure.
That day should’ve been a celebration. Instead, it nearly broke me.
Not because I couldn’t cook — but because I didn’t have a roadmap.
That’s why I created The First Sale Formula — so you don’t have to go through what I did.
I went from exhausted, nearly ready to quit, and not making enough to survive without credit cards…
To excited, eager to expand, and making $17k+ a month with 2 physical people and 2 AI employees.
I’ve done over $1.1 million in revenue with the food truck alone. And now? I own my own food truck park and venue, hosting 4–6 trucks and renting space that does over $200k/year.
But it all started with that first sale — and the systems I built to make it happen.
✅ How to build a real business plan — not some generic template, but a living roadmap that makes every decision easier
✅ How to price your menu for profit — not guesswork, real math that keeps you in business
✅ How to find & outfit your food truck — the right gear for your menu, without blowing your budget
✅ How to pass inspection & get licensed — what paperwork you need, where to send it, and how to avoid getting shut down
✅ How to create opening day buzz — a simple 30-day marketing plan that gets you customers, not crickets
✅ How to work less while prepping to make more - Finally run a truck that doesn’t run you into the ground.
💡 Whether you're on a shoestring budget, a total beginner, or a chef leaving the restaurant grind… this ebook will walk you through every step — and help you make your first sale with confidence.
Your truck is wrapped. Your gear is loaded. Your menu is priced right. And your line of customers is growing.
You’re booked solid. You’re profitable. And most importantly — you’re in control with more days off
You’re not just “winging it” anymore — you’re running a real, legal, strategic business.
That’s the power of having a proven plan from day 1.
Let’s be honest.
You could keep Googling. Keep guessing. Keep getting overwhelmed.
Or you can follow a proven plan — and start building the food truck business you actually want.
For less than the cost of one meal out, you’ll get a step-by-step blueprint that could save you thousands in rookie mistakes.
This is your stepping stone to something greater, like a second truck or your very own food truck park and venue rental space
✅ 100% Digital — Instant Access
✅ 30-Day Money-Back Guarantee
✅ One-Time Payment — No Subscriptions
But don’t wait — this special price is only for early readers.
" Join 250+ truck owners who’ve launched with this playbook. ”
Start your food truck journey the smart way.
I’ll see you on the road.
— Peter Greene
Owner MFSU / The Dank AF Food Truck
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“I had no clue where to start until I followed this process. I had my permits, prices, and menu done in 3 weeks — and booked my first gig before I even opened!”
— Maria R., From Home Kitchen to First-Time Truck Owner
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“Every time I got stuck, this book had the answer. It's like having a coach in your pocket. Best $27 I ever spent.”
— Kevin T., Former Line Cook Turned Owner
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“This playbook has saved me real-time and real stress. It's easy to follow & just real help every step of the way.”
— Jasmine M., Single Mom & New Truck Owner
✅ The First Sale Formula eBook
A 90-day roadmap to go from idea to income — includes planning, pricing, truck setup, licensing, and more.($97 value)
✅ Bonus: 30-Day Food Truck Marketing Plan
Don’t just open your window — open with a crowd.($47 value)
✅ Bonus: Permits & Inspection Checklist
Know exactly what paperwork to file, where, and when — with no guesswork.($27 value)
✅ Bonus: Truck Equipment Starter Guide
The essentials (and what you can skip) so you don’t waste money on gear you don’t need.($17 value)
Have questions before buying? Reach us at
Email:
Mobilefoodserviceuniversity@gmail.com
Phone:
1-813-863-1059